Research for SEO and AI Search decisions.
Evidence-led writing on organic discovery: what search and AI systems retrieve, how visibility is measured, and how technical, editorial and authority work becomes an operating roadmap.
43 field notes · Updated
Source · Readable is necessary, cited is decided elsewhere
Fig. 01 — AI citation decision points
Featured · Editorial
AI SEO agency vs traditional SEO agency: compare the work, not the label
Compare AI SEO and traditional SEO agencies by evidence, implementation, reporting, measurement and ownership—not labels, tools, promises or sales hype.
By Citable Agency 5 min read
Read moreSmall business GEO: how to become visible in local and AI search
A practical small-business GEO guide connecting local SEO, service pages, entity consistency, reviews, structured data and AI-answer measurement.
3 min read
EditorialHow to choose an AI SEO agency: 12 questions to ask before you sign
A buyer's guide to evaluating an AI SEO or GEO agency: measurement, implementation, scope, evidence, tools, reporting and contract boundaries.
3 min read
ChecklistTechnical SEO audit checklist for search and AI visibility
A technical SEO audit checklist covering access, indexation, rendering, architecture, schema, performance, analytics and production evidence.
3 min read
EditorialB2B SaaS SEO strategy: connect technical search foundations to AI citations
A practical B2B SaaS SEO and GEO strategy for category demand, technical foundations, product clarity, proof, AI-answer measurement and implementation.
3 min read
EditorialAI SEO tools vs an implementation agency: what each one actually does
Compare AI SEO software and an implementation agency across monitoring, diagnosis, strategy, technical delivery, content and accountability.
2 min read
EditorialSEO agency vs consultant vs in-house team: which model fits the work?
Compare an SEO agency, consultant and in-house team by problem complexity, implementation capacity, continuity, accountability and cost.
2 min read
EditorialSEO and AI Search reporting template: what to measure and what to keep separate
A reporting structure for shipped work, technical verification, SEO visibility, AI-answer observations, commercial outcomes, limitations and next decisions.
2 min read
ChecklistSEO-friendly web design: 15 requirements before you redesign
A pre-redesign checklist for search-friendly websites: architecture, rendering, content, schema, accessibility, performance and migration controls.
2 min read
ChecklistWhat should an SEO agency contract include? A practical scope checklist
What an SEO or GEO agency scope should define: objectives, deliverables, access, implementation, reporting, data, approvals and exit terms.
2 min read
EditorialWhat Companies Expect From a GEO Specialist
A reviewed analysis of 262 provisional GEO, AEO and AI Search roles—and what employers expect across SEO, measurement, operations and agent readiness.
9 min read
Editorial10 practical AI courses for 2026, ranked by what you will build
Choose a practical AI course by the capability you need next. Compare outputs, prerequisites, workload, access and trade-offs across ten build-first options.
9 min read
EditorialGEO agencies in Spain: who does what and how to choose in 2026
Spain's Generative Engine Optimization market in 2026 has a handful of real specialists. Who they are — in their own words — plus the selection checklist that separates specialists from rebranded SEO shops. Disclosure: Citable is one of them, and we name the competition anyway.
3 min read
EditorialThere is no single 'AI visibility.' Four engines describe your brand — and they disagree
Most brands chase one AI visibility score. A 126-million-prompt study shows that number is an average hiding a 34-point gap between ChatGPT, Gemini, and Google's AI surfaces. Here is why one score misleads you — and the four you should track instead.
6 min read
EditorialOn-Site Makes You Readable. Off-Site Makes You Cited.
Most AI-search strategies are SEO with a new label. The work that actually earns an AI citation happens off your site — on the sources the model already trusts. Here is the honest division of labor, and the five questions to ask before you hire a GEO agency.
6 min read
EditorialGoogle Says Stop Publishing Commodity Content. That Was the GEO Thesis All Along.
Google's Danny Sullivan told SEOs to stop publishing commodity content and write unique, specific, first-hand content instead. That is the same selection problem AI engines solve when they choose who to cite. Here is how Google's three tests map to GEO.
4 min read
EditorialAI content poisoning: the threat model for your brand in AI search
Attackers can corrupt what ChatGPT, Perplexity, and Gemini say about your brand through data poisoning and RAG poisoning. Here's the threat model and the defensive playbook.
8 min read
EditorialDefending the Crawl: The Infrastructure Layer That Decides Whether AI Engines Can Reach You
How to let the right AI crawlers in and control load. A reference on GPTBot, ClaudeBot, PerplexityBot, robots.txt for AI, server latency, and SSR for AI bots.
7 min read
EditorialDurable GEO: Building AI Visibility That Survives Model Updates
Generative engine optimization that survives frequent model updates and ranking churn. Why entity grounding and owned infrastructure compound while prompt-of-the-month tactics decay.
8 min read
EditorialGoogle now reports your AI Overviews and AI Mode visibility in Search Console
On 3 June 2026 Google added a Generative AI performance report to Search Console — first-party impression data for AI Overviews and AI Mode. Here is exactly what it shows, what it deliberately leaves out, and how to read it without drawing the wrong conclusion.
6 min read
ReferenceSecuring agent-facing infrastructure: how to harden the schema, llms.txt, and agents.json that AI reads about you
The structured data, llms.txt, and agents.json you publish for AI are an attack surface. A defensive checklist for prompt injection, schema integrity, and locked-down deploys.
7 min read
EditorialWhat is a Context Hub? The GEO content structure built for AI citation
A Context Hub is a GEO-native content structure — an entity-anchored cluster of pages that an AI engine can cite confidently for any sub-query in a topic. Here is how it differs from topical clusters and how to build one.
7 min read
EditorialAI agents are coming for your brand: how to prepare for the agentic web
AI agents browse the web, evaluate options, and act on behalf of users — book travel, compare vendors, complete purchases. The brands they choose are the brands with clean schema, fast pages, and clear entity signals. Here is what to fix before agentic traffic becomes the majority.
6 min read
EditorialThe 2026 AI visibility tracking stack: tools, cadence, and what to ignore
A practical layered architecture for tracking brand visibility across ChatGPT, Perplexity, Gemini, and AI Overviews — what each source measures and where manual verification helps.
7 min read
ReferenceEntity disambiguation for AI search: how to stop ChatGPT from confusing your brand with someone else
When two companies share a name — or even just a fragment of one — AI assistants will pick a default and stick with it. Here is the operator-grade method for forcing AI to disambiguate, with the exact schema, sameAs, and Wikidata edits that move the needle.
8 min read
EditorialInternational SEO vs multilingual GEO: how to plan search across markets
International SEO and multilingual GEO share foundations but measure different surfaces. Plan demand, localization, hreflang and AI answers per market.
5 min read
ReferenceWe built an agents.json manifest for our agency site — what it does, why it matters, and the full spec we shipped
agents.json is a machine-readable site manifest designed for AI agents — a typed companion to llms.txt that exposes every page, capability, and endpoint. We shipped one for citable.agency. Here is what is in it, why we built it, and the exact format other teams can copy.
5 min read
EditorialAI search and Spanish fintech affiliate: what to watch for as the curve catches up
AI Overviews and direct LLM answers rolled out to English first; Spanish-language fintech is following on a delay. Here is the publicly evidenced direction of travel, the patterns worth instrumenting for now, and the honest limits of what the data lets anyone claim today.
7 min read
EditorialGEO for fintech lead gen: when the buyer's question gets answered before the click
Fintech affiliates and operators still optimize for Google clicks. But many buyer questions are now answered inside ChatGPT, Perplexity, Gemini, and Google AI Overviews before any link is clicked. This is what that shift does to lead quality, acquisition strategy, and the metrics worth reporting in 2026.
7 min read
EditorialHow to build a weekly citation-rate audit across ChatGPT, Perplexity, Gemini, and AI Overviews
A concrete architecture for running a weekly automated citation-rate audit across the four AI surfaces that matter. Tools, prompt schema, database structure, and the build checklist — designed to be copied. Not a SaaS pitch, an engineering pattern.
6 min read
Editorial58.5% of Google searches end without a click. Now what?
SparkToro's 2024 clickstream study confirms 58.5% of Google searches send zero traffic to the open web. The implication is not that SEO is dead — it is that CTR is no longer the right KPI. This is what replaces it.
4 min read
EditorialDoes llms.txt actually matter for GEO in 2026?
Google said llms.txt is not a ranking signal. No major LLM vendor consumes it. Here is Citable's honest 2026 position: llms.txt is a hedge, not a tactic — and that is fine.
5 min read
EditorialShare of Answer vs Share of Model: same metric, different names
Share of Answer (SoA) and Share of Model (SoM) are the same GEO metric measured the same way. Here is the formula, why two names exist, and which one to use.
5 min read
Editorialllms.txt: the complete guide for 2026 (with examples)
llms.txt is a plain-text file at /llms.txt that tells AI crawlers what to ingest first. Here's what the spec actually says, what it does and doesn't do, the format, and a working template you can ship today.
6 min read
EditorialThe brand homepage is dying. Here is what replaces it.
Zero-click search is at 65% and rising. Buyers no longer visit your site to learn about you — they ask AI. The brands that win the next decade will be the ones designed to be cited, not visited.
6 min read
EditorialHow to fix incorrect brand mentions in AI search
If ChatGPT or Perplexity is saying something wrong about your brand, traditional SEO will not fix it. Here's the diagnostic and the repair sequence — based on what actually moves the needle in 30 to 90 days.
6 min read
EditorialHow to appear in Google AI Overviews: a step-by-step guide
AI Overviews now appear in 25.11% of Google searches. Most brands don't know how to land in them. Here's the working method, what actually moves the needle, and what doesn't.
8 min read
EditorialWhat is Generative Engine Optimization? A working guide for 2026
GEO is the discipline of making your brand citable inside the answers AI models give. Here's a working definition, the four surfaces it operates on, the signals it actually responds to, and how to measure it.
8 min read
EditorialGEO pricing in 2026: what AI search optimization actually costs
Real numbers from the GEO services market in 2026 — productized audits, sprint pricing, retainer ranges, and what changes the cost band. Includes ES and EN market benchmarks.
7 min read
EditorialSEO vs GEO vs AEO: what is the difference — and how do you use them together?
SEO, GEO, and AEO share a technical foundation but target different search experiences. Compare them, decide what your business needs, and use the 90-day roadmap to run SEO and GEO together.
11 min read
ReferenceSchema markup for AI: the complete JSON-LD reference for ChatGPT and Perplexity
Ten production-ready schema templates AI models actually extract from. Organization, FAQPage, Service, Article, Person, Product, BreadcrumbList, Event, HowTo, VideoObject — copy-paste ready.
8 min read
EditorialMeasuring Share of Answer: a working definition
Share of Answer is the percentage of relevant prompts in which a brand is cited inside an AI-generated answer. Here's how we measure it.
1 min read
EditorialWhy we don't build on WordPress
WordPress is a content platform from a different era. Here's why a Next.js or Astro site outperforms it for AI search.
1 min read
Free AI Visibility Checker
See what AI systems can verify about your brand.
Check ten structural readiness signals across access, entity clarity and content trust. Get a 0–100 heuristic score with specific findings in about 10 seconds.
-
Access
Crawlers and delivery
-
Entity
Identity and corroboration
-
Evidence
Authorship and structure