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Prompt-tracking template

The rigorous way to track how AI engines answer about a brand: each reply is one sample in a designed panel, not one truth in a dashboard. Copy it, make it yours.

What's inside

  • 40-prompt panel — 12 brand, 12 category, 16 problem (weighted to purchase intent)
  • Four engines tracked separately: ChatGPT, Perplexity, Gemini, Google AI Overviews
  • Buyer-persona panels so wins/losses aren't averaged away
  • Mention rate, citation rate, average position, sentiment — each with a 95% confidence interval
Summary scorecard grid in Airtable: mention, citation, position and sentiment per engine, each with a 95% confidence band
The scorecard with confidence bands per engine.