Elizabeth S., Founder and Managing Partner of Citable

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Elizabeth S.

Founder & Managing Partner

Elizabeth S. founded Citable Agency in Tarragona, Spain, in 2026 and leads its SEO, AI Search, technical implementation and multilingual digital marketing work.

Citable Agency uses citable.agency. It is not the Boston software company at getcitable.com or the CITABLE framework by Discovered Labs.

Areas of expertise

Work grounded in organic discovery.

  • Generative Engine Optimization
  • Answer Engine Optimization
  • Technical SEO
  • Multilingual digital marketing

Published by Elizabeth

Research and field notes

25 May 2026 · Article

GEO for fintech lead gen: when the buyer's question gets answered before the click

Fintech affiliates and operators still optimize for Google clicks. But many buyer questions are now answered inside ChatGPT, Perplexity, Gemini, and Google AI Overviews before any link is clicked. This is what that shift does to lead quality, acquisition strategy, and the metrics worth reporting in 2026.

5 May 2026 · Article

The brand homepage is dying. Here is what replaces it.

Zero-click search is at 65% and rising. Buyers no longer visit your site to learn about you — they ask AI. The brands that win the next decade will be the ones designed to be cited, not visited.