From a blank domain to 45 / 100: a truck-rental brand AI can cite

The starting position

Frías y Pado is a road-freight operator in Spain running a small, mixed-load truck fleet — from 1.500 kg vans up to 40-tonne articulated trucks, with urgent 24/365 availability and sub-one-hour quotes. The brand is part of Grup Fusió. When the engagement started there was no website at all — which, for AI visibility, is the true zero: nothing to crawl, no entity to resolve, no way to be cited.

What we did

1 — Built the site from scratch. Full design and implementation, then the measurement layer: GA4 and Google Search Console.

2 — Keyword + competitive groundwork. Region-specific keyword selection for truck-rental intent, and a competitive analysis mapped to a small fleet spanning different load classes — so the content targets the searches that actually convert in each area.

3 — Made the business a citable entity. The core GEO work:

• A stable entity @id (https://friasypado.com/#organization) on the LocalBusiness schema, so AI engines reference the business as one consistent entity.
• Slogan, logo, and a contactPoint (tel. 634 21 18 18 · Spanish · area ES).
• memberOf → Grup Fusió, stating the corporate relationship as structured data.
• knowsAbout across six areas: transporte por carretera, urgente 24h, movimientos de tierra, áridos, frigorífico, articulado 40 TN.
• Completed the offer catalog from 4 to all 6 services (added Rígido 18–26 TN and Vehículo a la carta).
• Rewrote the schema description with concrete numbers (1.500 kg–40 TN, quote <1h, 24/365).
• Added WebSite and WebPage JSON-LD with datePublished (2026-04-10) and dateModified (2026-07-01) — an explicit freshness signal.
• Kept sameAs empty on purpose. We verified by search that no LinkedIn, Wikidata, or Facebook entity exists yet — and sameAs URLs that 404 are a penalty, not a signal. Building those profiles is a later lever.

4 — Factual density (audit sub-score: 30 / 100 at baseline):

• Added an extractable “definition sentence” in the Nosotros section — who the company is, its base, coverage area, fleet range (1.500 kg–40 TN), 24/365 availability, and sub-one-hour quoting.
• Added two stat-bearing FAQs (visible HTML + FAQPage schema): the load-capacity range (1.500 kg / 18 TN / 25 TN / 26 TN / 40 TN) and how to request a quote.
• Fixed three pre-existing mismatches where the FAQPage schema didn’t match the visible answers — a trust-signal penalty. Verified programmatically: all 8 questions now match word-for-word, and all 4 JSON-LD blocks parse.

Where it is now

This is a greenfield build, and the Citable Checker score has already moved from 10 to 45 / 100 — from Invisible into Citation gaps — as engines discover and re-crawl the new entity. The structural foundations are in (stable entity, complete catalog, word-for-word FAQ parity); the climb from Citation gaps toward Patchy presence is the next arc, with off-site authority — independent profiles and mentions — as the lever. The engagement is active.