01
Be found for the service and place that matter
Align service pages, local signals and business information around the searches that lead to calls, visits and quote requests.
Small Business SEO & GEO
Be visible when customers ask who they should choose.
Citable connects local SEO, service-page clarity, trust evidence and AI Search visibility for small businesses whose customers compare options before calling, visiting or requesting a quote.
The commercial problem
Your customer may search locally and ask globally.
A buyer can discover you in Maps, compare service pages on Google, ask an AI assistant for a shortlist, read reviews and return through a branded search. Treating each surface as a separate tactic creates gaps. We diagnose the whole decision path and prioritise the weakest evidence.
02
Give AI systems a consistent business story
Make your services, locations, people, proof and distinguishing facts easier to retrieve without inventing claims or hiding behind generic copy.
03
Fix the site instead of collecting recommendations
Turn approved priorities into bounded technical, content, schema, internal-linking and web implementation work with named acceptance criteria.
What Diagnose examines
Six evidence layers behind local and AI discovery.
01
Local discovery
Google Business Profile alignment, service-area clarity, location evidence and consistent business information.
02
Service demand
The commercial questions customers ask before they call, compare, visit or request a quote.
03
AI visibility
Whether relevant answer systems mention the business accurately, omit it or rely on weak third-party information.
04
Website foundations
Crawlability, rendering, page structure, internal links, schema, accessibility and conversion paths.
05
Trust evidence
Reviews, case evidence, accreditations, people, policies and independent sources that support visible claims.
06
Measurement
A defined query panel, starting baseline, implemented changes and repeatable reporting conditions.
Good fit
Built for considered purchases, not every local listing.
The strongest fit is a small business where trust, expertise, location or service quality shapes the decision. Examples include professional services, clinics, education, specialist trades, hospitality, property and high-consideration local providers. Our small-business GEO guide explains how local discovery and AI-answer visibility connect before a paid scope begins.
- 01 Your customers research before they choose, even when the final conversion happens by phone or in person.
- 02 You have a real service, operating location or service area, and evidence that can support the claims on the site.
- 03 Someone can approve access and implementation across the website, business profiles and content.
- 04 You want a prioritised operating plan, not a monthly bundle of unexplained SEO activity.
FAQ
Small Business SEO & GEO, answered.
Is small-business GEO different from local SEO?
Yes, although they overlap. Local SEO focuses on visibility in local search results and map surfaces. GEO examines whether AI answer systems retrieve, describe and recommend the business accurately. Both depend on clear service, location, entity and trust information.
Do you only work with local businesses?
No. Citable works with small businesses that sell locally, nationally or across selected international markets, as well as technical B2B teams. The relevant path depends on how customers research and where the business needs to be visible.
Can you work with our existing website?
Usually. Diagnose establishes whether the current site can support the roadmap. When implementation is required, Technical SEO and Web Implementation are bounded Build capabilities rather than an automatic rebuild recommendation.
What should we do first?
Run the free directional checker for an initial structural signal, then use a fixed-scope Diagnose engagement when you need a commercial query baseline, expert interpretation and a prioritised roadmap.
Do you promise rankings, map positions or AI citations?
No. Search and AI-answer systems change and no provider controls inclusion. Citable documents the baseline, improves approved signals, records what ships and measures observed change under stated conditions.
Start with evidence
Find the visibility gap before buying more activity.
Compare the fixed-scope Diagnose levels or run the free structural checker for an initial directional signal.