Free tools, templates and field guides
Practical resources for small businesses and technical B2B teams working across Google and AI Search. Start with one job: check a public site, plan a technical review, measure a defined answer panel or design a reporting rhythm.
Choose by job
Each resource has a defined purpose and boundary. A checker can orient you. A template can make evidence consistent. Neither replaces stack-specific diagnosis or accountable implementation.
01
Review ten public technical, content and entity signals. The score is directional and does not measure live AI-answer presence or predict citations.
Best for: A quick first look at a public website before deeper investigation.
Run the structural check →02
Capture evidence, commercial relevance, ownership and acceptance criteria across a technical review instead of exporting another unprioritised issue list.
Best for: Founders, marketers and technical owners planning an audit or backlog.
Get the audit checklist →03
Define a repeatable query panel and preserve the prompt, surface, market, language, date and observation conditions behind each answer.
Best for: Teams moving from one-off AI searches to a controlled evidence panel.
Get the tracking template →04
Keep rankings, conversions, AI-answer observations, narrative accuracy and implementation status separate while connecting them to the same decision record.
Best for: Teams designing one reporting rhythm across search, AI evidence and delivery.
Preview the reporting template →Four distinct jobs
01
Orient with public structural signals and record the limitations.
02
Collect URL-level evidence and define ownership and acceptance.
03
Preserve a stable query panel and the conditions behind each answer.
04
Keep search, AI observations, delivery and commercial outcomes distinct.
These are parallel jobs, not a required sequence. Use only the artifacts that support a real decision, preserve the denominator and make the next owner clear.
Learn and inspect
Journal
Evidence-led writing on SEO, AI Search measurement, technical foundations, content, entities and sources.
Explore journal →Reference
Plain-language definitions for the terms used across search, answer systems, structured data and measurement.
Explore reference →Method
A practical model for connecting technical access, information clarity, third-party evidence and evaluation.
Explore method →Examples
Inspect how Citable scopes, ships and documents technical, content and measurement work—with limitations stated.
Explore examples →Use the free resources to make the problem clearer. When the decision spans multiple layers, Diagnose establishes the evidence and roadmap; Build is scoped separately against approved work.
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